top of page
Home: Gallery








Emma Pye has made a lifestyle and career from an energetic passion for style and beautiful things.  As an accomplished fashion buyer, fashion creative, interior designer and stylist with over 25 years experience in the fashion and design industry, Emma has an excellent eye for colour, texture and conceptual spaces.  Quality and detail is applied to everything she does. 


Emma's love of nature and space lead her to a path that inspired her to bring the wild beauty of the outdoors inside, creating bespoke and unique floral experiences that start on her flower farm in Kent. 






The Flower Story

Emma’s 25 plus year career in fashion and design ran alongside the dream of opening a flower shop & creative studio. A culmination of entering senior management, moving her family from London to Surrey, and the dramatic change within the fashion industry, meant that Emma’s creative process was once again drawn to nature and the wild outdoors of her childhood.  

"I saw an opportunity to bring natural, stylish and seasonal flowers to the area and beyond.”  

Emma approached her good friend Nicole, with over 30 years of experience working at London’s top florists,  to take on the role as Head Florist. The Potting Shed in Wickhams Yard, Limpsfield opened to great acclaim in March 2023, and what began was an unexpected journey. 

Following the commercial route of sourcing flowers from large offshore growers, it proved impossible to offer customers the width and choice they envisaged without financial and floral waste. Emma sought out local British growers, which became a great selling point, and soon realised that this was an industry not fully utilising its potential, with British flower farms only producing 14% of UK stock. She set up a small scale flower farm within her garden and 1950's greenhouse which they quickly outgrew. Excited  by a creative process she could control from concept to execution, Emma began to dream bigger.  With the support of her husband Alex, they bit the bullet and embraced the challenge of taking on an acre of land from a supportive customer to start their flower farm, and Emma Phoenix Flowers was born.

In less than six months the business has caught the eye of many creatives. Emma Phoenix Flowers is now the official Soho House group florist for all private events at their London venues.  Alongside weddings, seasonal workshops and large scale events at venues including Heckfield Place and Maison Estelle, Emma Phoenix Flowers has secured partnerships with local luxury venues Squerryes, Botley Hill Barn and The Beacon. With the hard labour of preparing and planting throughout Autumn and Winter, the farm is set for a great first year.  Using Emma’s trend forecasting background and knowledge of the land, the farm is planted with a mixture of native and exotic blooms, and a wide range of green and woody foliages creating stunning displays in their own right, as well as the framework to hang floral installations and displays, all while adding to the diversity and wildlife of the farm.  We provide beautiful flowers from field to fruition, ethically and sustainably.



the Flower Farm


We have a small acre flower farm in the Kent countryside which we started in 2023.  We grow with the seasons and practice sustainability.  The farm is not only a place for our flowers but an abundance of wildlife.  We lovingly grow  what we think is the best selection of seasonal flowers and foliage for our private events, local clients and our studio, the Potting Shed ...follow our journey



We grow for bespoke weddings, events and installations of any size.  Emma's experience in the creative world allows an absolute understanding for what the customer needs and expects for editorial and event work.  Elevated, bespoke with extreme attention to detail. 

Flowers by the Potting Shed